Explore Our Process
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Ethical Sourcing Where it begins
Every TRU Intention piece begins at the source.
Our labradorite is ethically sourced from the Hunza Valley, a remote and revered region known for its natural beauty and mineral integrity. Each stone is selected with care, honoring both the land it comes from and the people who work it.
Ethical sourcing is not a checkbox for us. It is the foundation. Before a design is imagined or a setting is formed, we ensure that every material aligns with our values of respect, transparency, and intention.
Handcrafted in small batches
Each TRU Intention piece is brought to life by a small group of master artisans who approach their work with care, pride, and deep respect for the process. They understand the energetic importance behind every piece and the responsibility of creating something meant to carry meaning beyond the moment it is made.
Every labradorite stone is chosen and placed by hand. Each bear is individually crafted, soldered, polished, and reviewed through a process that honors skill, presence, and intention. The finished piece reflects the hands, focus, and care of the people who created it.
FROM OUR HANDS TO YOURS
The process does not end when a piece is finished. It continues when it reaches you.
Every TRU Intention piece carries the care, focus, and respect of the hands that shaped it. When it arrives, it becomes part of your story, your energy, and your becoming. This is where craftsmanship meets connection and where meaning moves forward with you.
Every TRU Intention piece carries something deeper than craftsmanship alone. It carries hope, strength, encouragement, and care shaped into form by the hands that created it. Each piece is made with the understanding that what we wear can quietly support us, remind us, and move with us through life.
Your piece arrives with a simple activation card. The card offers a gentle way to consciously receive your piece and acknowledge the intention woven into its creation. For some, this may be a new idea. The card exists to acknowledge the intention behind the piece and offer a moment of presence as it becomes yours.
Intention and care are present long before your piece reaches you in every curve, every placement, and every finish. The activation card exists to help carry that meaning forward in a way that feels natural, personal, and supportive to you